Property ownership remains one of the most significant financial milestones in a person’s life. However, each generation brings its own values, challenges, and strategies to the table when it comes to buying, selling, or investing in property.

Whether it’s achieving the dream of home ownership, growing wealth through investment, or downsizing in later years, every generation can benefit from the guidance of a qualified mortgage broker and real estate agent to make informed, confident property decisions.

Silent Generation (Pre-1946)

This generation views property as a legacy asset—something to pass on rather than something to acquire. Most own their homes outright, having purchased decades ago when property was more affordable. Their current needs often revolve around downsizing, aged care accommodation, or accessing equity to support their lifestyle. A mortgage broker can assist with equity release products, while a real estate agent can help with selling property for maximum return or relocating with ease and dignity.

Baby Boomers (1946–1964)

Home ownership is deeply ingrained in the values of Baby Boomers. Many are asset-rich, having benefited from long-term property value growth. As they enter or settle into retirement, they often consider downsizing or using property to generate retirement income through investment or renting. Advice from a mortgage broker is vital when exploring refinancing, tax implications, or funding aged care. A real estate agent plays a key role in helping them transition to properties better suited to their retirement needs while unlocking the value in their existing home.

Gen X (1965–1980)

Often described as financially stretched, Gen Xers are likely to be in the thick of mortgage repayments, raising children, and planning for retirement. Property ownership remains a central goal and strategy for building financial security. Many also explore property investment to grow wealth. A mortgage broker can help assess refinancing opportunities and new lending options, while a real estate agent can offer advice on high-growth areas and long-term investment potential. With the right guidance, Gen X can maximise both current property assets and future opportunities.

Millennials (1981–1996)

Millennials are facing the steepest hurdles when it comes to entering the property market, with rising housing costs, lower wage growth, and high cost-of-living pressures. Despite these challenges, many still aspire to own property—whether through traditional home ownership, rentvesting, or co-ownership models. A mortgage broker can help navigate complex borrowing requirements, government incentives, and savings strategies. Meanwhile, a real estate agent can provide insight into affordable suburbs, off-market opportunities, and trends that align with lifestyle and investment goals.

Gen Z (1997–2012)

This generation is just beginning to consider property ownership. They are more open to creative approaches such as fractional property investment or early entry into the market with family support. While their focus may currently be on financial literacy and saving, the groundwork they lay now is critical. Mortgage brokers can educate them about lending criteria, credit scores, and realistic timelines. Real estate agents can introduce them to market dynamics and provide early exposure to property opportunities.


Why Seek Professional Advice?

Whether it’s a first home, an investment property, or a downsizing strategy, property decisions are complex and carry long-term consequences. Mortgage brokers help secure the best loan structures and terms, while real estate agents provide local expertise and negotiation skills. No matter your age or financial stage, seeking professional advice ensures smarter decisions, reduces risk, and turns your property goals into reality.

If this article has inspired you to think about your unique situation and, more importantly, what you and your family are going through right now, please get in touch with your advice professional.

This information does not consider any person’s objectives, financial situation, or needs. Before making a decision, you should consider whether it is appropriate in light of your particular objectives, financial situation, or needs.

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Disclaimer: The information contained in this article is general in nature and does not take into account your personal objectives, financial situation or needs. Please consider whether the information is appropriate to your circumstance before acting on it and, where appropriate, seek professional advice.